In a rapidly increasing world of technology marketing takes on the central stage. And to strive in real world one can never undermine the strength and importance of good marketing strategy. It does not only mean a company can only market what it produces but one can hire another company to do it for them. It all depend one different scenario surrounding it and management taking this decision. In general asking someone to market for a company takes the pressure away from their shoulders to the marketing company. One should make this decision with responsibility.